Reflections on Riri

What does one think of when they hear the word “Rihanna”? Is it her bold charm? Her diverse voice in the music industry? Her top of the line fashion statements in NYC, L.A., and Paris? Her confidence? Or is it her newly-minted, all-inclusive makeup line? Whatever it may be, you can rest assured Rihanna is slaying online and offline 24/7, 365 days a year. So, that brings to question… how DOES she do it all? How does she manage to have an all-seeing online presence that never misses a beat and responds to her loyal #RihannaNavy? Easy. Riri seems to be using apps or methods like Nimble and Buffer which allow the company to keep track of all their social media accounts as well as post and monitor their performance easily under one roof. This is a huge tool that aids the company in creating a better mobile experience for Fenty customers.

The Fenty Beauty website is how it easily adapts to the users’ screen and the easy, quick-view options of the products that are available on the homepage without having to navigate through the tabs. The company website has a neat layout that makes it user-friendly without being too boring/cluttered which would inevitably drive users off the site. Fentybeauty.com is also more than just a platform to sell products. It has also created a sense of community on the website by allowing different women to engage among each other, post reviews and pictures of themselves with the products. The website is a platform for Fenty Beauty customers to express their creativity as well as learn about Rihanna’s inspiration behind the entire collection.

Nowadays it is not only crucial for a brand to make good products that customers can depend on, but to also have a strong social media presence that is fast and resonates well with its fan base. A brand should speak and intermingle with you as if they were one of you favorite cousins that you like doing things with and you value their opinion/what they have to share. Overall, Fenty Beauty and Rihanna does a remarkable job of tying their multiple existing social media accounts together and relaying the same message across the board without faltering. Fenty Beauty’s campaign is centered around the idea that all women are beautiful and that their differences should be celebrated as opposed to being used as barriers against them. Promoting the same view solidifies the brand’s overall image in a consumer’s mind which is always a good thing when the message is positive.

Fenty Beauty’s title tag carries the brand’s message in a simple and elegant way, “Fenty Beauty by Rihanna | Beauty for All”. And the meta-description, “Rihanna created Fenty Beauty makeup for all skin colors, all undertones, from all countries. Foundation in 40 shades, skinsticks in 30 shades, made for you” gives us a good first-impression and grabs the attention of their target audience. Searching “Fenty Beauty” on Google.com pulls up the various website outlets that carry the products for sale, such as Sephora.com, on Google and on the actual Fenty Beauty website. It also gives you links to their social media accounts which is vastly important. Some of the things I like from the Fenty Beauty website is how it easily adapts to the users’ screen and the easy, quick-view options of the products that are available on the homepage without having to navigate through the tabs.

With that being said, I think it is safe to say that Fenty Beauty’s website mainly exists to generate more sales and create awareness for their newly found brand. The website should establish objectives and KPIs that track the amount of sales it generates, the number of people that are redirected to their social media platforms and the amount of time a user spends looking at their different products.

The site adapts to different devices making it easy to maneuver through the different tabs it has available. The site does collapse and expand according to the size of the screen which is pretty neat. If the screen were unable to do this, then the user would have to scroll both horizontally and vertically to find what they are looking for on their screen. This requires too much effort which essentially drives users off the site and onto a competing brand’s website. It is relatively easy to scroll through the content they display on their homepage without getting lost among the tabs. The home page gives users a little taste of everything that is in the tabs without going into too much depth and bombarding users of the site with too much information.

Rihanna is awesome without a doubt and she seems to have the Midas touch because everything that she touches seems to be an instant hit. As multiple people have claimed, “it’s ugly until Rihanna decides it is not.” Rihanna’s new makeup line “Fenty Beauty” is truly inclusive and has not let us down since the product line’s initial launch. It has been acclaimed by Time magazine as well as other major sources as one of the most innovative products of the year. It may just seem like one miniscule step for makeup, but to women across the globe who were always left out it means everything.

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