5 reasons for a property management company to invest in multilingual portals

In today’s global and connected world expanding into new markets is a natural progression and you can be prepared for it if you have a multilingual portal. If you are a property management company with offices across Europe and USA, then it is important that you have a team portal in the native language. RealForce offers this capability, which means every office can work on the same cloud platform with an interface in their native language.

For a property management company, a resident portal or app is an important asset to build trust. Localized content elicits trust and confidence in a company and customers are more likely to consider the brand in their buying decision. Good content in the local language is acknowledged by customers, especially if it isn’t a norm in the industry. A property management company is a people-centric business and having such trust goes a long way in gaining customer confidence and referrals.

Property management software usually offers resident portals and apps. Offering the capability of changing the portal interface in a resident’s native language will improve the adoption of the platform. A multi-family property will have multiple residents and they might have different language preferences. A portal like RealForce that offers multilingual translation capabilities will greatly improve resident engagement within the community.

According to research about content marketing, 60% of people are inspired to seek out a product after reading content about it. If your consumer finds quality content in a language that they are comfortable in, the conversion rates will improve. Imagine if you are promoting a deal or sending out an emailer with exclusive offers for the residents, then a native language emailer is likely to have more click-through-rates or greater offer subscriptions as the communication feels personalized.

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