A Thank You Letter to My Abusive Parents

It feels weird to call you that. As far as I’m concerned I’ve never had parents. Sure, you were there in body. But you were never there for me. I have spent many years feeling angry. You were right…

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Pavlovian Association

Conditional reflexes that are taught or learnt sub-consciously.

The psychological tendency to associate one thing with another.

This tendency includes the bias from Authority as described by Robert Cialdini, which is a tendency not to think for oneself but rely on thinking done by an authority figure (or organisation). As an authority figure is associated with better decision making, the Authority bias is Pavlovian association. In case of organisations, this tendency explains the power of Marketing Brands.

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