Writing copy for an industry you know nothing about

Breaking into an industry you know nothing about, can be unnerving. I know, because I’ve had to do it many times. But it does get easier over time. Here are some ways that have helped me write copy…

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The Most Effective Leaders Are Emotionally Intelligent

Leaders who know how to manage their emotions often get the best out of others

In the past, the best leaders were thought to be those who had a high IQ. If a person scored high on the IQ scale, they were believed to be smarter and thus more likely to make a better leader. But in recent years, psychologists have shown that something else matters more than IQ — it’s the ability to ability of a leader to understand and manage their emotions, as well as recognize and influence the emotions of those around them.

The most effective leaders have top-notch awareness about the emotional climate under which they lead. They do not only understand their own emotions, but they also know that their emotions can impact the behaviors and performance of others.

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