How real is the value proposition of Big Data for most businesses

Onboard data or Ingest… Store and Organise it…. Extract Insights or Reporting which all equal value creation….Not to mention all this Data Science and Artificial Intelligence stuff?….Easy right…

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Entertainment

Intricate Amusement

Life is an intricate puzzle
for the amusement
of Emptiness

Probably not the most asked question on this planet (which would be “Why me?” or alternatively, its near relative: “Why not me?”) but still up there toward the top would be, I guess: “What are we doing here?”, or its cousin: “What’s the meaning/purpose of life?”

Yes, just like the rest of us I have pondered this, upturning a lot of rocks and old rotten planks (revealing echo systems of little critters beneath) but no satisfactory answers. Then I return to the one answer I’ve carried around for a while, and mused some more, and then mused some more, and then, as all too often these days, this answer strikes me as all too obvious — hidden, as it were, in plain sight: We’re obviously here for someone’s amusement.

Whose, though, or what’s?

And then I think I know whose or what’s, so let me share:

We can’t see this audience, even though they have front-row seats, for they only partly share our dimensional universe, and that part, the part that crosses the border between us and them and spills into our time and space, incidentally, is their perception: surrounding us globally at a few thousand miles toward the rest of existence, all eyes, ears, noses, tongues, fingers, minds trained on this one little planet of ours — the universal spectacle — yes, we have quite a reputation around these parts; freakshow Earth.

They have paid good money for this, this audience, packed a thousand rows deep, raptly attending to us from the balconies, and we don’t even know that we’re the main course.

Interesting thing is that they can tap into our emotions, our perceptions, our feelings (pleasure as well as pain, though pain mostly). Not in a way that would disturb them or entrap or ensnare them, as our perceptions and feelings disturb and entrap and ensnare us, just enough to supply the thrill of vicarious suffering — for make no mistake: they’re all here, they’ve all paid good money for this, the suffering.

For them, it’s somewhat like donning a headset on an airplane, listening to the broadcast, or the soundtrack to the film showing right now, only these cosmic headphones…

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