Hypnotic Writing Secrets

Persuasive writing for the purpose of selling

Many years ago, I bought a course by Joe Vitale called Hypnotic Writing.

I can’t remember the exact cost of the course, but it wasn’t cheap by any means.

I have to say, it’s been one of the better investments I’ve made since starting my online career.

I decided to revisit it recently and came across this gem.

It’s called “The 7 Secret Principles of Hypnotic Writing.”

They are just as valid today as they were all those years ago.

You can take these principles and improve your writing almost instantly.

1. Make It Personal

Hypnotic writing speaks to YOU, the reader. You’ll find words such as you, me, I, yours, etc. All of this makes you feel like the writing is speaking to your personality. In fact, it is. The more personal, the more hypnotic.

2. Keep It Active

Hypnotic writing is active. You’ll find lots of verbs. You’ll find little passive writing. It’s the difference between saying, “The writing was hypnotic,” and saying, “Joe weaves hypnotic writing.” The first is passive, the second is active.

3. Get Emotional

Hypnotic writing taps your emotions. You may find it doing so in a story format or in a direct narrative. Either way, the writing will pull at your heartstrings. One of Joe’s most famous letters began, “I was nearly in tears…” That line engaged the emotions of readers. You had to read the letter to discover what the tears were for.

4. Be Sensual

Writing hypnotically involves your senses. You’ll find descriptions of feeling, tasting, seeing, smelling, and hearing. All of this will help you become involved with the writing and therefore susceptible to what it commands.

5. Be Commanding

Hypnotic writing commands the reader to do something. As the reader, you might not detect the command as it may be embedded. But there will always be one. Ask yourself, “What do I want to do after reading this?” What you do next may be a result of the hypnotic command.

6. Curiosity

Hypnotic writing plays on your curiosity. You may find it beginning a story, but not ending it until the end of the article. You may find it promising to tell you how to do something, but it will only give you limited details. That’ll urge you to order the product it’s promoting to get more information.

7. Hypnotic Writing Is Hidden

You won’t find any obvious clues that signal, “Warning, hypnotic writing at work.” The writing will instead be smooth and personal. And the hypnotic aspect will sneak in below conscious awareness.

Now, imagine if you had the power to influence your prospect’s subconscious mind.

Imagine if you could do it by using simple trigger words that activate involuntary reactions in their brains.

And imagine if you can do it in writing and in speech.

You might not believe you can do this, but I’m going to tell you that you can.

Over time, we are all subtly hypnotized to accept certain suggestions. It started when we were babies and has never stopped.

You wouldn’t even suspect these simple words to hold any special power, but when you use them correctly, they can dramatically improve your power of persuasion.

Study those last 5 lines and you’ll notice three little words used to great effect.

“Imagine, you, and because”

If all you do is begin using these three words more often in your writing, you’ll experience an increase in the persuasiveness of your writing.

Imagine if you could persuade anyone of anything because when you do, you’ll hold the power to make a fortune.

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