What is the difference between copywriting and content writing?

Writing & Business Advice

Copywriting and content writing: Which one is right for me?

Copywriting and content writing are two essential aspects of effective marketing. However, many people don’t know the difference between them. In this post, I will explain some of the key differences between copywriting and content writing, and discuss which is better suited for the prospective career path you are undertaking.

Read on to find out more!

Copywriting is a form of marketing writing that is used to instantly persuade customers to take a certain action, such as buying a product or clicking on an ad. Copywriters craft messages with a specific purpose in mind — to encourage readers to buy the products being advertised. In terms of structure, copywriting is often written in a brief, catchy, conversational tone and often contains phrases such as ‘you’, ‘your’ and ‘yours’. Copywriting has the following characteristics:

- Copywriters use active voice to add energy to their writing

- Copywriters write concisely with specific goals in mind

- Copywriters use storytelling to engage readers

- Copywriters use language that their audiences understand

Content writers are more concerned with producing readable text that provides information rather than selling specific products. Rather than communicating a single message, they craft words that satisfy their audiences’ information needs. This is often achieved through data-driven research on the topic of interest, before writing in an accessible way that explains the concepts behind it. Content writers produce articles, blog posts and web pages for websites or online magazines. Content writing has the following characteristics:

- Content writers use active voice to emphasize key messages

- Content writers use descriptive language to engage their audiences

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