Everything You Need to Know About Ruby Stone

Ruby is an extremely strong and beautiful stone that has been prized since antiquity. It is a variety of the mineral corundum (aluminum oxide) and its color varies from deep cochineal to pale rose…

Smartphone

独家优惠奖金 100% 高达 1 BTC + 180 免费旋转




Designing for attention

While reading this you might have push notifications flashing, cookie policies popping up, and see recommended articles appear. We have different stimuli fighting for our attention and we have a limited capacity.

Attention is a cognitive function we use all the time. It helps us focus and complete tasks amongst all the stimuli around. We pay attention to finding the information we need to achieve our goals.

Designers can guide people’s attention by showing and highlighting relevant information at the right time. In this post, I will provide suggestions to grab people’s attention.

As soon as people gaze at your interface they’re looking to get their goal completed. You should highlight important landmarks, such as headings, links and buttons, through shape, size, orientation, motion, weight, position, colour or contrast. Doing this will guide people to the landmarks as they will stand out on the interface.

B&Q’s product details sections provides information in bullet points and there is table for specifications.

Do not shift people's attention by presenting static alerts and error messages that are nowhere near the error. Sometimes you will see error messages that appear at the top of a page instead of near the error. This moves people away from completing the task.

Error message when people enter an invalid postcode on diy.com (B&Q’s website).

Work with your design researchers, service designers, product owners and managers and see what your user’s goals are. Create an experience map showing people’s goals, and then design to help them.

Screenshot of a map Service Designers created for our colleagues’ journey as they fulfill an order for customers. They also listed opportunities below steps as user stories like user story mapping.
During our observations of picks for Click and Collect orders we learned store colleagues look at the price and product photos to verify their pick.

I found these books useful when learning about attention and its implications on product design:

Add a comment

Related posts:

Introduction to Prince2 Training

With a Prince2 Training certification, you can advance your project management profession. Global subject matter specialists from Multisoft System will help you develop your expertise and raise your…

Ruse keygen generator

Buy The Binding of Isaac Rebirth CD KEY Compare Prices. User Rating 4. 3. Find all Game Code stores and prices to download and play The Binding of Isaac Rebirth at the best price. Save time and…

A Thank You Letter to My Abusive Parents

It feels weird to call you that. As far as I’m concerned I’ve never had parents. Sure, you were there in body. But you were never there for me. I have spent many years feeling angry. You were right…