Ruby is an extremely strong and beautiful stone that has been prized since antiquity. It is a variety of the mineral corundum (aluminum oxide) and its color varies from deep cochineal to pale rose…
While reading this you might have push notifications flashing, cookie policies popping up, and see recommended articles appear. We have different stimuli fighting for our attention and we have a limited capacity.
Attention is a cognitive function we use all the time. It helps us focus and complete tasks amongst all the stimuli around. We pay attention to finding the information we need to achieve our goals.
Designers can guide people’s attention by showing and highlighting relevant information at the right time. In this post, I will provide suggestions to grab people’s attention.
As soon as people gaze at your interface they’re looking to get their goal completed. You should highlight important landmarks, such as headings, links and buttons, through shape, size, orientation, motion, weight, position, colour or contrast. Doing this will guide people to the landmarks as they will stand out on the interface.
Do not shift people's attention by presenting static alerts and error messages that are nowhere near the error. Sometimes you will see error messages that appear at the top of a page instead of near the error. This moves people away from completing the task.
Work with your design researchers, service designers, product owners and managers and see what your user’s goals are. Create an experience map showing people’s goals, and then design to help them.
I found these books useful when learning about attention and its implications on product design:
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